Marketing ManagerInternational Experiential AgencyHybrid/Central LondonMy client is an international Experiential Agency looking to hire an experienced Marketing Manager. In this role, you will drive the company's marketing strategy, lead on content creation and deliver effective marketing campaigns. The successful candidate will be able to demonstrate a proven track record of marketing leadership in a B2B environment.Key Responsibilities:

• Manage the agency's marketing strategy and activations (including outbound) and delivering effective campaigns focused on the UK and US markets
• Plan and manage thought leadership content
• Plan and manage case study content for presentations and website
• Maintain the company website and keep content up to date
• Implement SEO and paid media initiatives (primarily SEM and LinkedIn) to attract visitors to the website and onwards to journey conversion
• Support Business Development team with account-based marketing (ABM) as needed
• Event Management
• Campaign analytics
• Manage PR agency

To be considered:

• B2B Marketing & PR experience at manager level 
• Rebrand and relaunch experience
• Generating MQLs and supporting Sales/Business Development teams
• Excellent communication and interpersonal skills
• Experience of working with industry partners and vendors to plan and execute marketing efforts
• Able to work independently while also collaborating and organising activities across our UK and US offices
• Positive, can-do attitude
• Eye for detail
• Strategic and creative thinker
• A good understanding of Customer Experience & Digital Technology
• Familiarity with marketing technology platforms such as Salesforce, Sitecore and Adobe is a plus

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