An exciting opportunity for an experienced CRM Manager, for a global group of companies based in Greater Manchester. This role will play a pivotal role in driving customer engagement, business growth, and customer loyalty, and will be within an established Digital Marketing team.

Client Details

The company is a globally recognised, group of manufacturing and production companies. The company has a diverse range of customers across Europe, and a central marketing function based in Manchester.

Description

The responsibilities for the CRM Manager - Hybrid Working role will include:

Utilizing the company's in-house CRM system - built off Dynamics365, to manage and optimize campaigns drive customer engagement.
Develop and implement robust customer retention strategies.
Create automated customer journeys.
Monitor and report on CRM performance and customer engagement metrics.
Running regular A / B testing campaigns to optimize performance of campaigns.
Collaborate with the marketing team to enhance customer experience.
Ensure data compliance and security across all CRM activities.
Identify opportunities for CRM system enhancements, including incorporating AI software to improve efficiency and performance - working closely with IT support teams on software development opportunities.
Train staff on CRM usage and best practices - being the go-to CRM person across the business.
Work closely with various departments to ensure CRM objectives align with overall company goals.Profile

For the CRM Manager - Hybrid Working role, applicants should have:

Minimum 2+ years experience in a CRM focused digital marketing role.
Experience with Dynamics365 is ideal, but other CRM platform experience will be considered.
Experience within a B2B marketing setting is desirable, but not central.
Strong analytical skills to interpret CRM data and market trends.
Excellent communication skills to work effectively with various teams.
Strong time management skills.
A curious mindset on continuous technology developments within the digital marketing team.
Knowledge of data protection legislation and CRM system compliance.
Strong leadership skills to guide and train staff on CRM usage.Job Offer

On offer for the CRM Manager - Hybrid Working role:

A competitive salary range of £42,000 - £50,000 - depending on experience
Hybrid Working - 3 days per week on-site
Opportunity to work in a large, globally recognised organisation within the Industrial/Manufacturing industry.
25 days holiday
Private Medical OptionsIf you are a motivated CRM Manager looking to make a significant impact in a large organisation, we encourage you to apply for this exciting opportunity