Quest Search and Selection are partnering with this fast-growing, B2B online Publication. The business has already created waves in the events space, utilising new events such as roundtables webinars, panel discussion & awards to engage their communities. B2B news and events business. Their aim is to keep customers at the heart of the business, to provide indispensable connections and insights that are essential for fostering sustainable growth.

We are looking for a Campaign Manager who will be focusing significantly on building driving the business ambitious growth plans across our diverse events portfolio, including Conferences, Awards, Community Events, and Roundtables. The primary purpose of this role is to support the sponsorship sales team to accelerate new business acquisition and increase customer retention.

The roles and responsibilities of this Digital Campaign Specialist - B2B Lead Generation role:

• Develop and implement comprehensive inbound and outbound lead generation marketing campaigns.
• Collaborate with the sponsorship sales team to create targeted campaigns that align with sales objectives.
• Use data-driven insights to optimize campaign strategies for maximum effectiveness and ROI.
• Create compelling content for various marketing channels, including email, social media, webinars, and landing pages.
• Manage the production of marketing collateral, ensuring consistency in brand messaging and quality.
• Design and execute lead nurturing strategies to convert prospects into qualified leads.
• Utilize marketing automation tools to track and manage lead flow, ensuring timely follow-ups and engagement.
• Monitor and analyse campaign performance metrics, providing regular reports to stakeholders.
• Identify trends, insights, and areas for improvement to continuously enhance campaign effectiveness.
• Support delegate acquisition and retention efforts through targeted marketing initiatives.
• Develop strategies to engage past attendees and attract new delegates to events.

Experience and skills required for thi Digital Campaign Specialist - B2B Lead Generation position :

• 2 years + experience in a similar campaign/marketing lead generation postion (either at an assistant, executive, specialist or manager level).
• Proven experience in lead generation and marketing campaign management, preferably within the B2B events industry.
• Strong understanding of inbound and outbound marketing strategies and tactics.
• Data management experience and knowledge of GDPR.
• Proficiency in marketing automation tools and CRM systems- including Google Analytics and UTM tracking.
• Excellent written and verbal communication skills.
• Ability to analyse data and derive actionable insights.
• Able to juggle multiple projects at a time, whilst maintaining sharp attention to detail.
• Strong verbal and written communication skills.

Benefits of Digital Campaign Specialist - B2B Lead Generation :

• Quarterly commission structure that is uncapped
• 25 days holiday
• Flexible WFH or in the London office (overage 1 day per week in office + attending events)
• Long service rewards
• Learning development and charity days

You will be joining a social and friendly team. The company is genuinely meritocratic - all senior staff have been promoted from within. If this role sounds like you then please send your cv today quoting the reference JO-#removed#!

We request that candidates send their CV as a Microsoft Word document where possible.

Quest Search and Selection is acting as an Employment Agency in relation to this vacancy.