Digital Marketing Executive - Insurance Sector

Job Market: Marketing - Insurance

Digital Marketing Executive - About the role

My Insurtech client are looking for an experienced and passionate Digital Marketing Executive to join the business at a very early stage. The successful candidate will play a critical role in defining the company's marketing direction and achieving our ambitious goals.

This is a unique and enriching opportunity. With a robust earning potential and the chance to steer the company towards groundbreaking innovation, it is a role that stands out.

You will get the opportunity to manage and optimise marketing technology stack, drive efficiency, and deliver high-impact marketing campaigns through data-driven decisions.

Key duties

Digital Marketing Strategy

Working with the COO, design and develop an integrated marketing strategy to achieve revenue targets. Regularly review and optimise all relevant digital marketing channels to improve performance and drive ROI.

Automations & CRM

Develop and maintain marketing automation workflows and segmentation strategies to improve campaign performance and customer engagement.

Build a yearly CRM strategy to increase retention and improve KPIs.

Oversee all automation and email flows and make changes as necessary to maximise revenue opportunities.

Ensure data integrity and compliance across all marketing technology systems.

Website Development and Content Management

Maintain and update the brand's website with fresh and engaging content, including homepage updates, product pages and landing pages.

Work with the leadership team and web developers to enhance website user experience (UX) and improve online user journeys.

Implement relevant new integrations of tech stack and website tools

SEO and Content Optimisation

Implement SEO best practices to increase the visibility of digital content and drive organic traffic to the brand's website and social media channels.

Optimise content for search engines by incorporating relevant keywords, meta descriptions, and alt tags.

Ensure that all digital content is optimised for desktop and mobile devices, providing a seamless user experience.

Tech Innovation and AI

Advocate for your channels, stay on top of industry trends, and continually share with the team and broader business where appropriate.

Experiment with new content formats, tools, and technologies to enhance engagement and drive innovation in digital marketing efforts.

Identify and evaluate new marketing technologies and AI tools to streamline workflows and processes, enhance the digital guest experience, and improve ROI.

Lead new tech stack rollouts and train teams across the business on new marketing tools.

Key requirements

This role is ideal for someone with previous experience in similar roles, such as Marketing Automation Manager, Online Marketing Manager, Marketing Analyst, or Data Analyst.

At least 5 years experience working in a similar role across various industries.

Hands-on experience with marketing automation & CRM systems.

Expert on email marketing best practices.

Strong analytical skills and experience with data analysis and reporting tools.

Experience with HTML, CSS, and JavaScript for creating and optimising landing pages and email templates.

Knowledge of SEO and digital advertising best practices.

Familiarity with marketing attribution models and cross-channel marketing strategies.

Strong project management skills.

Along with our client, we are committed to a diverse workforce and as such recruit from a wide available pool of talent, with the hiring, assessment and selection process being fair, free from bias and one which ensures the right person is selected for the job, based on merit. We treat colleagues, candidates, clients, and business partners with equality, fairness and respect, regardless of their age, disability, race, religion or belief, gender, sexual orientation, marital status or family circumstances.

A copy of our D&I policy can be made available upon request