Job Title
Group Marketing Manager

Location
Based at Spider Head Office - Surbiton, with occasional travel to other sites

Salary
FTE £35,000 to 40,000 depending on skills and experience

Contract Type
+30 hours per week

About Us
Spider Climbing Group is a family-owned chain with six sites primarily located in the South East of England. We are passionate about creating outstanding customer experiences and fostering a strong community spirit at each of our locations. Our team is dedicated to innovation and delivering top-quality services, and we are looking for a Marketing Manager to help us continue to grow and thrive.

The Role

The Marketing Manager will play a critical role in driving customer and financial growth, taking ownership of Spider's marketing strategy, from planning and execution, to analysis and reporting. This is a hands-on role that will require strong collaboration with internal and external stakeholders. You'll also have the opportunity to showcase your creativity, producing high-quality written and visual content using tools like Adobe Creative Suite or equivalent software packages.

Key Responsibilities

* Develop and implement a comprehensive marketing strategy to boost sales, customer engagement, and brand awareness.

* Strategy and delivery for all branded content, digital, print, merchandising, and in-house promotional materials.

* Collaborate with site managers to create targeted marketing campaigns tailored to each location.

* Execution of all marketing campaigns, initiatives, events, working with Centre Managers and local champions.

* Plan and execute email marketing campaigns and optimize results.

* Oversee paid marketing campaigns on external platforms, ensuring measurable ROI.

* Lead social media strategy and oversee updates to the company website, including SEO improvements.

* Sector market research, providing analysis of competitors, customer trends, and campaign results, that translate into marketing deliverables.

* Manage the marketing budget and report on campaign performance regularly.

* Maintain brand guidelines across all channels to ensure consistency.

What We're Looking For

* A commercially minded individual, with two years marketing manager experience, and a track record of delivering impactful campaigns.

* A results-driven attitude, with the ability to work both independently and as part of a team.

* Excellent communication and interpersonal skills, with a collaborative mindset.

* Excellent market analysis capabilities.

* Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent software.

* Creative flair for producing engaging content, including photography and videography.

* Experience with SEO, social media platforms, and analytics tools.

* A “can do” individual who wants to make an impact, and will roll up their sleeves and get things done.

* Experience within the leisure / climbing sector is desirable

What We Offer

* Company Pension

* 28 days annual leave (including bank holidays), rising to 30 after 2 years

* Company sick pay scheme

* Company health plan

* Café and retail discounts

* Benefits for long-term life partner

* Free use of all Spider climbing facilities

* Free entry to other participating climbing facilities

Applications

* Closing date Sunday 12th of January

* Apply in writing showing how you meet the requirements for the role. Please include your CV.

* Interviews will be in person during the week commencing the 13th of January